The Israeli chocolate brand "MAX BRENNER CHOCOLATE BAR" has landed in Kansai for the first time. From January 7th to February 14th, it will be open as "CHEER'S x MAX BRENNER POP UP CAFE" at Hankyu Umeda Main Store (Kita-ku, Osaka).


MAX BRENNER CHOCOLATE BAR is a chocolate brand founded in Israel. There are more than 40 stores around the world, including New York, USA. Landed in Japan in November 2013. The first Omotesando store is attracting a lot of attention, as it has been waiting for up to two hours even now, more than a year after it opened.

The signature product is "Chocolate Chunk Pizza". It is baked with melted milk chocolate, white chocolate chunks, and marshmallows on top of pizza dough, and 90% of customers order it.

At the limited-time shop that opens this time, in addition to this chocolate chunk pizza (slice 450 yen), there are 6 types such as "Tutti frutti waffle" (1,550 yen), "hot chocolate" (550 yen), "marshmallow chocolate" (600 yen) Eat-in menu will be offered.


In addition, 10 chocolate products such as the popular product "Nuts" (1,300 yen), which is a caramelized pecan nut coated with chocolate, and the Valentine-only "Love Story Bonbon" (scheduled to be released on January 28), are available for take-out. However, the tableware "Love Hug Mug" used is also on sale. The store will also open at the "Valentine Chocolate Expo" to be held on the 9th floor of the same building from January 28th.


The pop-up cafe opens on the 4th floor of the same building, "Cheers". Business hours are Sunday-Thursday from 10am to 8pm and Friday and Saturday from 10am to 9pm. During the lunch buffet (11:00 to 14:00 on weekdays, 11:00 to 15:00 on Saturdays and Sundays), you can enjoy the MAX BRENNER menu at some seats. Merchandise can be purchased all day.

* Prices shown include tax