Kirin Brewery and Seven & i Holdings announced that they have jointly developed "Kirin Flavia Lemon & Hop", a "flavor beer style" low-malt beer. From November 25th, it will be sold in advance at Seven & i Holdings' liquor stores nationwide.

Co-developed "Giraffe Flavia Lemon & Hop"
Co-developed "Giraffe Flavia Lemon & Hop"

The concept of "Kirin Flavor Lemon & Hop" is "flavored beer-style low-malt beer that brings out the refreshing aroma of hops with lemon." Using carefully selected hops and lemons, it seems to have achieved the best balance of aroma, sweetness and aftertaste.

At the press conference held in Tokyo on November 19, Kirin Brewery's Akiko Nakagawa and Seven & i Holdings' Noriko Yoshimura, who were in charge of development, took the stage. Mr. Nakagawa explained, "We aimed for a taste that even young people and people who are not good at beer can enjoy." By devising the material and manufacturing method based on the questionnaire survey, it is said that it has a sharp taste like low-malt beer while suppressing the bitterness. In addition, Mr. Yoshimura said, "It has a refreshing taste and goes well with unexpected foods such as fruits," and said that he would like him to enjoy a new way of drinking at Christmas parties and other occasions.

State of press conference
State of press conference

At the venue, 6 men and women in their 20s, who are the main target of "Kirin Frevia Lemon & Hop", participated in the tasting. Opinions such as "a refreshing taste without the bitterness and odor peculiar to beer" and "the packaging is fashionable and good" were received.

Each bottle contains 300 ml, and the over-the-counter price is 213 yen (tax included). The stores are Seven-Eleven, Ito-Yokado, York Benimaru, York Mart, Sogo & Seibu, and Shell Garden liquor stores nationwide.