A collaboration between BLUE BOTTLE COFFEE and Toyota "Prius". "Prius test drive coffee" that reproduces the ride quality of the Prius with coffee is on sale at each store from today (July 29). Limited time until August 31st.

This was planned as part of Toyota's "TRY! PRIUS" campaign aimed at promoting the test drive of the Prius. Three coffee professionals, "Quality Control Manager," "Roaster," and "Barista Trainer," took a test drive on the Prius, and it seems that the "smoothness of running" and "flexible acceleration" that they felt there were reproduced with coffee. ..


The decisive factors for the taste are "smooth (running)", "clear (na view)" and "clean (form)". In order to express the ride quality of the Prius by the ratio of coffee beans to be combined and the degree of roasting, two kinds of beans from Colombia and Ethiopia were blended and completed after about one month of trial and error.

The three commented on the commitment of the coffee they developed this time as follows.

Quality Control Manager "This car is smooth and clean, so I imagined a balanced taste while giving a slightly light impression."

Roaster "I felt that the ride was so smooth that I couldn't tell where to switch between the motor and engine, and the brakes and stops were good. I felt that the roasting was smooth with cream when I drank it, which was not possible with conventional blends. I did it. "

Barista Trainer "Because it is a" hybrid ", it has a finish that can be enjoyed hot or on ice. I hope that customers can experience the excitement of riding the Prius with this coffee."





The "Prius test drive coffee iced coffee" (500 yen, tax not included, same below) limited to 25 cups a day and the "Prius test drive coffee coffee beans (200 g)" (1,500 yen) limited to 1,000 bags will be sold. , "TOYOTA x BLUE BOTTLE COFFEE mug" (2,000 yen) limited to 240 pieces. Coffee beans and mugs can also be purchased at online stores.