Brioche, a sweet bread originating in France. Rich dough bread with plenty of eggs and butter, generally in the shape of a colon and a round shape. It has a long history of origin in the 16th century, but it is not so major in Japan, and about 20 to 30% of all bakeries are located in Tokyo, which is relatively common (experience of the author).

Do you know the bakery "Brioche Dore" that bears the name of such brioche?


Brioche Dore is a bakery cafe with about 300 stores in France. It landed in Japan in 2011 and currently has seven stores nationwide, including Tokyo and Akihabara. In addition to Japan, it is being expanded to the United States, China, South Korea, etc.

At the store, the flour and fermented butter used for bread are made in France to reproduce the local taste. Here are three classic and popular items sold at all stores.

・ Briochette Nature

The outside is crispy and the inside is moist. It is fine and delicate like a cake. The tsundere and sharp parts on the surface are fragrant, and the hard texture accentuates it.


Rich egg and butter flavor with a hint of sweetness. It is a dish that you can feel the deliciousness of the material.

Price: 150 yen (tax included, same below)

·Croissant

A croissant with 16 layers of dough. Lightly toast will enhance the buttery scent.


The texture is crispy and light, the skin is delicately loosened in the mouth, and the slight sweetness of butter and wheat spreads with each bite.


It's butter-rich, but the balance is exquisite and doesn't make you feel the weight! It's perfect for breakfast, and you won't get tired of eating it every day.

Price: 190 yen

・ Croissant bread

This is a Japanese limited product. It is sold only at 7 stores in Japan.


The dough for 8 croissants is used, and the upper surface is uneven with croissant weapons. Recommended to slice and toast.


The rich butter flavor and the crisp texture on the outside are the same as the croissant. The inside has a fine and chewy texture, which makes it more satisfying to eat than croissants.

The slice shape makes it easy to arrange. It's delicious even if you apply jam or toast it with ham or cheese!

Price: 900 yen / half size 380 yen


In addition, at Brioche Dore, a total of 50 to 60 types of bread and sweets are sold at all stores. All stores can be eat-in, so if you have a store near you, please come visit us.

[List of stores as of June 2016]
Tokyo: Yodobashi Akiba store (Akihabara), nonowa national store Kanagawa: Lasca Kayagasaki store, Odawara Tozan East store Fukuoka: KITTE Hakata store, Tenjin Solaria Stage store Chiba: The Surf Ocean Terrace store (Inage)