What are your criteria when buying sweet buns (or side dish bread) in bags at supermarkets? Unless you're repeating your favorite product, I think you're usually choosing based on the information you get from the product name.

What are your criteria?
What are your criteria?

Many of these bagged breads have names that also serve as self-appeal. For example, "big" and "plenty" are used to emphasize "volume", and "fluffy", "mochiri" and "crispy" are used to emphasize "good texture". Many product names are made up of such "selling complaints" + bread types (melon bread, bread rolls, etc.).

Package (image) that is often found in bagged bread
Package (image) that is often found in bagged bread

It is convenient to be able to choose the points that you value. You can also see the enthusiasm that you can not lose to other products lined up in the sales floor.

But don't you get tired of their line-up of claims? Look at me, look at me. It's like the composition of a modern society where you can't survive unless you have a strong self-appeal.

Fuji Baking "Forest Stump"

The name that suddenly caught my eye and casts negative ions on my tired heart. That was Fuji Baking's "Forest Stump".

"Forest stump"
"Forest stump"

It's a bread shaped like a stump in the forest.

The illustration of the stump is drawn in white, making use of the brown color of the bread in the transparent package. Squirrels and rabbits gather around it. They didn't throw a flirtatious look at us, they weren't more fun than they needed, and they just gathered at the playground as usual.

Rather expressionless
Rather expressionless

The item description in small letters at the bottom says, "I folded the custard cream into the Danish pastry and finished it like a stump." It is preferable to be modest in introducing yourself only after being picked up.

Modest self-introduction
Modest self-introduction

When you open the bag, you will find a fragrant and mellow scent. A solid cylinder with a maximum height of about 5 cm, and a layer of fabric folded like an annual ring is just a stump. It's a visual that doesn't feel strange even in the woods.

Looks like a heart
Looks like a heart

Really familiar
Really familiar

The fine and soft Danish pastry is slightly sweet, fragrant and has a light texture. The cool thickening of custard cream adds a cool accent to the shade of the trees.

Well-balanced custard cream
Well-balanced custard cream

Not only the shape but also the gentle taste fits perfectly into the image of the name. It can be said to be a "healing" bread that does not betray the appearance of the package.

The price is around 100 yen at the supermarket. If you get lost in the forest called the bread department, sit down with the feeling of taking a rest ... No, why don't you pick it up?