Moe-based food that is not uncommon these days. The food itself is not moe-based, but the package uses moe-based illustrations, and the impact is enormous. I have seen it twice.

Mukaiyama Shoten sells "Rediscover the deliciousness! Eat yo Nippon rice" on order. As you can see from the name, the product is rice. It is said that it is a completely limited-time, made-to-order product that is ordered only within the monthly order period and shipped on the 10th of the following month.



Both the front and back of the rice bag are completely redesigned every month, drawn by Ginta, and only the purchaser can download it from the HP, and it comes with a monthly "Thank you for your purchase voice", so you can see how enthusiastic it is.

Why Moe-based illustrations and rice? I thought it was a mismatch, but it was planned with the hope that the younger generation, who usually do not eat rice, would "rediscover!" I see, especially men who live alone don't bother to cook rice ... So, if you are fascinated by the illustrations, why don't you cook your own meals with the newly written illustrations and monthly voices?