LOTTE "KODORIGUCHI Fruits & Lemons" and "KODORIGUCHI Fruits

& Strawberries" LOTTE will release two new "itagamu" products, "KODORIGUCHI Fruits & Lemons" and "KODORIGUCHI Fruits & Strawberries," which were born in 2025. They will go on sale on November 21. With the launch of the new gum, "ita-gum" will be renamed "ita-gum," a new name for a product that will be loved by Generation Z.
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Lotte conducted numerous interviews with Generation Z consumers and came up with the key phrase, "a taste that is both classic and a little bit interesting. In order to achieve the same quality, we added an herbal flavor to the fruit flavor, and blended in some of the best domestic fruit juices to create a flavor that is a little different from the previous fruit gums. At the same time, we conducted extensive research on the packaging and came up with a design that sets it apart from conventional products. We are confident that both the taste and package design incorporate elements that will make Generation Z want to pick it up.

The juice of Setouchi lemons is enhanced with basil and other herbs to bring out the freshness of the lemons

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The addition of salt gives this slightly adult fruit gum a refreshing aftertaste. Dried herbs have been added to give the gum a material look and feel. The package design has a retro atmosphere, but at the same time, it also has a sense of novelty. The estimated price is around 118 yen (including tax).

Tochiotchiotome

fruit juice and rosemary flavor are added to create a sweet and sour aroma with an elegant aftertaste and a refreshing taste. Sour chips are added to create the texture of crushed strawberries. The package design has a retro atmosphere, but at the same time it has a new look. The estimated price is around 118 yen.


On the same day, "Spearmint Gum," which was sold from 1954 to 1997 and re-released this spring, will also be released with a new taste and design.

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Related article: Lotte "Jutsu Kaisen Man Choco 2" 24 types of newly-drawn stickers featuring popular characters from "Kaitama and Tamaori" and "Shibuya Jihen," to be released in eastern Japan on October 17!