On July 7, the birthday of the company's "Calpis," Calpis launched a web campaign to present the "Milky Way Projection Calpis Gift" to 100 people by lottery so that they can enjoy the Milky Way at home even in the rain. did. It will be held until June 23.


The gift is a handmade simple projector that contains two gift Calpis in an original box where you can enjoy the Milky Way. When you read the QR code printed on the back of the lid with your smartphone and set it in the box, the animation image of the Milky Way is projected through the lens on the side.

In addition, "How to make a Milky Way projection" is published on the campaign site so that even those who did not win can make their own projectors with familiar materials.


In addition, the iOS version of the music game app "Calpis Music" for smartphones will also deliver songs related to Tanabata, such as "Tanabata-sama" and "Kirakira Hoshi." A new Android version will also be distributed.


The company is also developing various measures related to Tanabata, and details can be found on the Tanabata special page.