Asahi Soft Drinks "Blueberry & Calpis with Cream"

Asahi Soft Drinks will release "Cream-made Blueberries & Calpis" on November 30th. The estimated price is 151 yen (tax included) for a 500 ml PET bottle.

Blueberries and Calpis made with fresh cream

"Fresh Cream Tailored Blueberry & Calpis" is a milky beverage designed with 50% off sugar (compared to "Calpis Water"), which is a blend of blueberry juice and fresh cream in the lactic acid bacteria beverage "Calpis". You can enjoy a luxurious and satisfying taste like sweets, with the refreshing acidity of blueberries and the rich taste of fresh cream combined with the unique sweetness of "Calpis". In addition, it contains about twice as much milk component as the conventional "Fruit & Calpis" (compared to "Kyoho & Calpis" in 2020 (product released at the same time of the previous year)).

The package expresses a luxurious and rich taste by designing the fresh cream on the top of the package and the appearance of purple and white melting in the image of blueberries and fresh cream. In addition, we are promoting the product feature of "50% off sugar" with high visibility.