The event "Ehime Cafe" Project 2014, which promotes agriculture, forestry and fishery products in Ehime Prefecture, started on January 31st. Until March 2, you can enjoy original menus using ingredients from Ehime prefecture at a total of 10 stores in the Harajuku / Omotesando area.


Speaking of Ehime, "Citrus Kingdom". At this event, many sweets using seasonal "Iyokan" and "Hima Koharu" will appear. But it's not just citrus fruits, Ehime prefecture. There are a lot of very delicious meat and fish.

"Ama Toro Pork" is a pork with a catch phrase of "36 degrees melting in the mouth". The temperature at which the fat melts is lower than that of ordinary pork, and you can enjoy the texture that melts in your mouth. By growing it on bare wheat from the same prefecture, it is said that it will be pork with good quality fat and juicy meat.

The local chicken "Himakko Jidori", which is made from four kinds of chickens, is characterized by its chewy texture and rich aftertaste. Thorough quality control and the commitment of producers are packed together, and it is said to be "the best quality in Japan".

Ehime Prefecture is also active in the sea surface aquaculture industry. Have you ever heard of "Mikan bream / yellowtail" grown with a special product, mandarin oranges? "Toshima Ichiban Buri" used at this event is one of them, and it is said that the odor disappears and the citrus scent is faint.

This event where you can enjoy a menu that uses these ingredients luxuriously. In the metropolitan area, there are some ingredients that are not widely distributed, so this may be a unique opportunity.


The popular cafe "TOKYO APARTMENT CAFE" has been transformed into a cafe that looks like an "Ehime farm" for a limited time during the event. The exterior and interior will also be "Ehime color". The store has a lineup of 6 types of menus, which is the largest number among collaboration stores.

"Himakko Jidori no Karaage Don" (1,260 yen) is a dish with an irresistible texture. The more you chew, the more delicious the meat spreads. "Toshima Ichiban Buri Pesperoncino" (1,260 yen) is a perfect match between Genovese sauce and yellowtail. Unfortunately, I didn't know the scent of citrus, but it doesn't have the odor peculiar to fish, and it has a firm texture. In addition to the meal menu, sweets such as "Fried Pan Honey" (577 yen) and "Russian Tea" (630 yen) with Iyokan marmalade are also available. You can enjoy both meals and tea.

The "Sweet Toro Pork Ribs Crispy Saute with Stewed White Beans" (1,380 yen) offered at "Omotesando Wine Cafeteria DEN" was full of sweetness in both meat and fat, and I didn't feel the persistence or smell of fat. .. The crunchy meat and thick fat are irresistible. The image of pork will change dramatically!


The "Iyokan souffle tart from Ehime prefecture" (600 yen per piece) sold at the popular sweets shop "Dolce MariRisa" is relieved by the deep sweetness of Iyokan. At "TABLES" in Omotesando Station Naka, "Ehime Prefecture Citrus Peel Chocolate" (280 yen per sheet), which is perfect as a souvenir, is on sale. You can share the taste of Ehime.


Ehime's ingredients are all that you can fully feel the deliciousness of the ingredients. There are many reasonable menus, so take this opportunity to try it!