From the menthol candy "Halls" series, a new product "Halls Ice Cube Sharp Mint", which took about 6 years to develop, will be released on September 9. The estimated price is 136 yen.


The feature of this product is the liquid mint trapped in the cube. As you roll a small transparent cube in your mouth, liquid mint overflows and a stimulating refreshing sensation spreads from your mouth to your throat and nose.

Product development began in 2007, and technology was developed to confine liquid mint in small cubes weighing approximately 1.4 g and each having a length of approximately 10 mm on three sides. With this technology, it is said that this product was born, in which a stimulating liquid mint overflows from a transparent cube.

The products will go on sale at convenience stores and station shops on September 9, and at supermarkets and drug stores on September 30. After 2014, it is scheduled to be released in various countries around the world.