Isetan Mitsukoshi has launched a Scandinavian confectionery brand "Fika" and opened on March 27th exclusively at the Isetan Shinjuku store. The concept of Fika is "Scandinavian confectionery" x "Scandinavian design" x "TEMIYAGE". It is a brand that introduces Scandinavian confectionery, which is still unfamiliar in Japan, as a new confectionery category.

We propose a new genre called "Scandinavian confectionery"
We propose a new genre called "Scandinavian confectionery"


The store name "Fika" refers to "tea time" in Sweden, and it seems that sweets made with tea have been carefully inherited for many years. Our main product is baked sweets, but we also have a lineup of fresh sweets such as petit cakes. We offer simple and rustic Scandinavian sweets in various original boxes with colorful and stylish Scandinavian design as a motif.

"Harlong Lottle" (Strawberry Apcot) 10 pieces each, 1,050 yen
"Harlong Lottle" (Strawberry Apcot) 10 pieces each, 1,050 yen


"Hachi Long Lottle" is a cookie that matches the acidity of fruit jam with a dough that is moist and has a soft texture with plenty of butter. A simple and delicious cookie that will make you feel at ease. Strawberries and apricots are popular menus at the store. A reasonable price for souvenirs at 1,050 yen for 10 pieces. When I told him that it was for a gift, he decorated it with a ribbon and a sticker.

You can choose stickers for birthdays and celebrations
You can choose stickers for birthdays and celebrations


A set of 6 types of Scandinavian petit cakes is 1,260 yen. While reproducing the traditional recipe, it seems that it is arranged to suit the taste of Japanese people.

"Assorted petit cakes" 1,260 yen
"Assorted petit cakes" 1,260 yen


Horse-shaped "Dalecarlian cookie". Dalecarlian horse is a traditional wooden carved horse figurine in Sweden and is popular as a lucky horse that brings happiness. The packaging is so cute that it's a waste to eat.

"Dalecarlian cookie" 126 yen
"Dalecarlian cookie" 126 yen


In addition to this, there are also sweets that are easy to buy in small lots and miscellaneous goods such as kitchen cloths, so you can enjoy it just by looking at it. The gifts were very popular with the cute sweets and boxes, so it's recommended as a souvenir for girls.