With its head office in New York, "Sarabeth" is described as the "queen of breakfast." The first overseas store, Sarabeth's LUMINE Shinjuku , was reported to have been waiting for three hours when it first opened in November 2012.

However, it's been about 4 months since then. Isn't there a line anymore? Or is it still lined up? Hmmm, I'm curious!

If you're curious, the En-eating editorial department is the place to go. Immediately, I went to eat with the aim of opening the store at 9 am on Monday morning! Useful?


"Classic Eggs Benedict", one of Sarabeth's specialty dishes
"Classic Eggs Benedict", one of Sarabeth's specialty dishes


■ I came to "Sarabeth LUMINE Shinjuku"!


"Sarabeth LUMINE Shinjuku Store" is located on the 2nd floor of "LUMINE Shinjuku Store LUMINE 2". Since "LUMINE 2" opens at 11:00 am, you will be entering from the escalator behind Kiyosuku next to the south exit of Shinjuku Station during this time.


■ There is already a line in front of the store! Moreover, it is long enough to fold back.


Arrival at 8:50 am . I was surprised when I tried to climb the escalator. Many people were already lining up on the stairs in front of the store! The procession does not fit on the stairs and is folded back. That number is roughly 30! If it's Monday morning, why not line up? I was reminded that the idea was sweet. Sarabeth is popular and still alive!


10 minutes before the store opens, this is a long line
10 minutes before the store opens, this is a long line


Regain your mind, go up the escalator and finish the reception. According to the clerk, if you have a "counter seat", you can enter the store from 9:30. Of course I chose it. But the waiting time of 30 minutes is surprisingly short, isn't it?


■ In Sarabeth, a numbered ticket system was introduced


Enter your name on the waiting list and you will be at the end of the line. But no one is behind me. Did you line up at the busiest time? .. While I was bending my head, the procession started to move. The time is 9 o'clock. The store is finally open!


After the opening time, the entrance was gradually visible.
After the opening time, the entrance was gradually visible.


I noticed it when I approached the entrance. The people who came after me received a small piece of paper and went away. Apparently, a numbered ticket system has been introduced in Sarabeth, and it seems that customers are killing time somewhere until the time indicated on the numbered ticket.


When I listened to the conversation at the reception, it seems that the numbered ticket received by the customer who came to the reception at 9:15 can enter the store at 10:45. Today, it seems that 8:50 was the last line that you can enter at 9 o'clock. I'm glad I got up early!


Well, after waiting for 30 minutes, it was finally my turn. The time is 9:23 . It's finally time to enter the store! From the guided counter seats, I was able to see the clerk moving around.


After waiting for 30 minutes, go inside the store
After waiting for 30 minutes, go inside the store


The store is already busy
The store is already busy


The view from the counter seat is like this
The view from the counter seat is like this


■ Order, "Classic Eggs Benedict"!


Immediately after you sit down, the menu is lined with fascinating dishes such as "Fluffy French Toast," "Lemon Ricotta Pancakes," and "Farmers Omelette." Even if you sneak a peek at the plates of the people around you, they all look delicious!


But my goal today is " Classic Eggs Benedict ". This is one. Eggs Benedict is a very popular menu in Sarabeth, surpassing the pancakes that are popular these days. It is said to be synonymous with "Sarabeth". By the way, the order time was 9:27.


A wide variety of breakfast menus, from French toast to omelets
A wide variety of breakfast menus, from French toast to omelets


After finishing the order, I took a rest, so I will look around. The interior of Sarabeth is white and has an elegant yet warm atmosphere. It feels more like being invited to a house somewhere rather than a shop. Students, wives, and couples are in full bloom and have a gorgeous mood.


Elegant and warm interior with white as the keynote
Elegant and warm interior with white as the keynote


Most of them are female customers
Most of them are female customers


■ "Classic Eggs Benedict" is now available!


9:44, 17 minutes after ordering. Eggs Benedict is here! Oh big! Eggs Benedict consisting of muffins and ham, eggs and sauce, and four kinds of ingredients. You will be fascinated by its beautiful circle and bright yellow color. It's a waste to break it! I feel it.


"Classic Eggs Benedict" is here!
"Classic Eggs Benedict" is here!


Then what is the taste? I will never put a knife in. A fluffy muffin for ham with exquisite saltiness and fat content. The sauce and the yolk of Toro Toro are combined with it, and the fork does not stop. The vinegared salad has been refreshed so that you won't get tired of it even with a strong taste. When you break the softly solidified white meat, the yolk flows out from the inside. This exquisite softness seems difficult to reproduce at home. Everyone, let's come to Sarabeth to eat! delicious!

Don't miss the egg yolks that flow out!
Don't miss the egg yolks that flow out!


By the way, the time from the start to the end of eating was only 15 minutes. I feel a little lonely considering that it took about 50 minutes from the time I lined up to the time the food came out. Should I eat more slowly? However, I am very satisfied with the taste and volume. If this is the case, there may be no loss even if you spend 1,400 yen!


Rich taste with eggs and sauce
Rich taste with eggs and sauce


■ There are also souvenirs


After you are satisfied with the payment, check the showcase at the store. Sarabeth's proud products are on sale. In particular, pay attention to the "fruit spread" of jam, which has the sweetness of the ingredients. It seems that the happiness gained from "Sarabes" can be shared with family and friends.


"Fruit spread" is also a specialty of "Sarabes"
"Fruit spread" is also a specialty of "Sarabes"


■ Summary: What is the best time to line up for breakfast?


So, if you want to enjoy breakfast around 9am on weekdays, we recommend visiting from 8:30 to 45am . During this time, right after the escalator in front of the store opens, you may be able to enter the store by 9:30. If you miss that chance, you will probably be able to enter the store in an hour and a half to two hours.


I can't go at that time! For those who say, it may be best to decide in advance where to kill the waiting time and come to the store with a plan with plenty of time. This shop is full all day, and it seems that there is no vacant time other than the first morning.


There is no line after the store opens at 9 o'clock because the store is entered on an hourly basis.
There is no line after the store opens at 9 o'clock because the store is entered on an hourly basis.


■ Bonus information: Recommended for one person!


"Sarabeth LUMINE Shinjuku" is still not easy to enter. However, there is no time-consuming atmosphere in the store, and a very relaxing atmosphere is flowing.


We set a time limit of 70 minutes to replace customers, so I felt that the clerk was waiting for customers without being rushed by the outside line.


This time, there was a surprisingly large number of people, "one person ." I was the same, and I saw men. Take paid holidays on weekdays and enjoy a rich time in Sarabeth. How about such a breakfast experience for one person? Oh, of course, we also have lunch and dinner. The last order is 21:00.