"Private brand (PB)" has become firmly established as a reassuring ally for the general public. Speaking of PB, I think that many people have a secondary image of "taste" because it is cheaper than national brand products, but that idea is old! Recently, the high cost performance of Seiyu and Aeon's super-discount Beaujolais nouveau has come into the limelight. PB is wonderful!

One of my favorite PB products is the beer-based beverage "THE BREW" sold at 7-ELEVEN. It is one of 7-ELEVEN & i's PB "7-ELEVEN Premium", but the taste is excellent because it was jointly developed with Suntory. It's also nice to be able to buy it at the same price as national brand products sold at supermarkets.

The limited premium beer "Suntory Deep Luxury" will be released by these two companies from December 4th at 7-ELEVEN & i Group chain stores nationwide. I visited the recital held in Tokyo on the 3rd and received it a little earlier.

7-ELEVEN & i and Suntory have been developing limited premium beers since 2010. In 2010, "Suntory Freshly Harvested Draft Beer" was released, and in 2011, "Suntory Depth Gem" was released. This time, "Suntory Depth Luxury" further refines past brands and pursues deliciousness. He said he did. By the way, at 7-ELEVEN, starting to put original beer seems to have a big effect such as purchasing new users and increasing sales of snacks. I am convinced that there is no dedication to development.

First check the appearance of the can before drinking. Based on red, gold unique to premium beer is scattered everywhere. Under "Luxury of depth", it is written as "Dense taste and rich richness", and it seems that the lingering sound of the harmony of these two will entertain beer lovers.

If you look at the back, there is a column called "7 commitments", and there are plenty of intriguing characters such as "100% malt", "100% natural water", and "100% Haratau aroma hops". The "decoction manufacturing method" that brings out the flavor of malt and the "late hopping manufacturing method" that brings out the scent of aroma hops, which are described here, seem to take time and effort, and because they are particular about the raw materials, they are sold only for a limited time.

"Bush" Open the mouth of the can and wait for the tasting time. Immediately, the mellow scent of aroma hops came into my nose. Is the late hopping method doing a good job? In my head, a quiet hop field in the Haratau region of Germany spread out.

Then pour it into a glass and pour it into a glass. Although it has a rich taste that comes from 100% malt, the "mellowness" that is typical of premium beer is impressive. The throat is exquisite, and anyone who loves beer from the ground up will press the drum. However, I think that even light-minded people have the flexibility to enjoy drinking 350ml (11.83us fl oz) cans.

I usually emptied two long cans of low-malt beer with an evening drink, but I got quite sick when I drank one 350ml (11.83us fl oz) bottle of "Deep Luxury". If you look closely at the can, the alcohol content is 6.5%. Moderate spins and a mellow aroma hop scent will make you happy. It may be good for couples and couples to have a relaxing evening drink. The price is 238 yen for a 350 ml regular can and 328 yen for a 500 ml long can (both including tax).