"Hello Kitty Treasure Fu" is on sale from Kaga Fu Fumuroya. It comes in 5 pieces and the price is 1,850 yen (excluding tax). Limited to some stores.
"Hello Kitty Takara no Fu" is a collaboration product with Sanrio that was developed based on the instant soup "Fuyaki Goju Takara no Fu" from Fumuroya. Hello Kitty-shaped fuyaki is stuffed with Hello Kitty ribbons and colorful fufu with flower motifs. When you pour hot water, colorful cute fufu overflows from Hello Kitty.
There are two flavors, "Osumashi", which has a light taste with kelp soup stock, and "Miso soup", which has a mellow taste made with fragrant Kaga miso. One box contains 3 "Osumashi" and 2 "Miso soup".