Meiji Kikonoyama

Uji Matcha 8 bags to go

on sale September 26

, 2012 Kikonoyama Uji Matcha 8 bags, made with aromatic Uji Matcha tea, will be available from Meiji's long-selling brand "Kikonoyama," which has been loved in Japan for many years. The product will go on sale on September 26. The price is open to the public.

The "Kinokonoyama Uji

Matcha

" 8-bag product combines the crispy, savory cracker characteristic of "Kinokonoyama" with chocolate kneaded with aromatic Uji Matcha green tea. The combination of authentic matcha chocolate and crackers is an exquisite combination to be enjoyed.

The package also includes a QR code and foreign language labels. The product is designed to stimulate inbound demand by creating an opportunity for people to learn about Japanese ingredients and confectionery.

Kikonoyama

"Kikonoyama" is a long-selling brand that has been loved in Japan for many years since its launch in 1975. In order to convey its cute bite-sized shape and the exquisite combination of chocolate and baked sweets to foreign countries, we have started to make the packaging multilingual. Taking advantage of the longtime seller brand that has been loved in Japan for many years, we will communicate the good qualities of chocolate unique to Japan through our products.