Hattendo Farm Fruit Cream Bread: Strawberry

Hattendo Farm will release "Fruit Cream Bread: Strawberry," a product from the new "Fruit Cream Bread" brand of sweet breads processed and made from fruits from the cooperation between agriculture and welfare. The product will go on sale on June 17. The price is 350 yen per piece (tax included). It will be available at Hattendo directly-managed stores and events in Hiroshima Prefecture.

The first

fruit jelly bread

uses strawberries from "Omori Farm," the first farm in Okayama Prefecture to be certified by Noufuku JAS (*) in 2021, processed into jam. This SDGs-conscious product blends the strawberry jam from "Omori Noen" with jam made from strawberries that have been distributed out of standard and uses plenty of them. In the future, the company plans to create a series of products using fruits produced through agricultural and welfare cooperation in various regions.

Fruit Cream Bread: Strawberry

In order to make strawberry the star of the product, we made many prototypes, paying close attention to the pulpiness and sweet and sour taste of the strawberry when it is processed into jam. Two layers of Hattendo's special melt-in-your-mouth cream and a generous amount of strawberry jam are used to create a soft and fluffy texture and a refreshing sweet and sour taste of strawberry jam.

Noufuku JAS is a Japanese Agricultural Standard established in 2019, and its official name is "Agricultural and Forestry Standard for Foods Involving People with Disabilities in the Production Process.