New products will be sequentially released at 7-Eleven starting May 16, 2023. Among them, we will introduce a selection of newly arrived sweets and ice cream products that we are interested in. This time, "Melting Sweet Potato Purin," "Rare Cheese Small Mochi with Haskap Flavor," "Pinot Strawberry Shortcake," etc. will be available.

7-ELEVEN New Arrival Sweets Summary (sequential release after May 16)

New products to be sequentially released at 7-ELEVEN from May 16, 2023. Here we introduce a selection of newly arrived sweets, sweet breads, and ice creams that we are interested in. This time, "Melting Sweet Potato Purin," "Rare Cheese Small Mochi with Haskap Flavor," "Pinot Strawberry Shortcake," etc. will appear.

All images are from 7-ELEVEN's official website
* Availability may vary by region and store.

7 Premium Green Tea Red Bean Steamed Buns 4pcs

7-ELEVEN "7 Premium Green Tea Red Bean Steamed Buns 4 pieces".

The "7 Premium Green Tea Azuki Steamed Buns 4-pack" is a set of four steamed buns made with a richly flavored steamed dough kneaded with powdered green tea and tsubuan (sweet bean paste) and topped with azuki amanamame (sweet red bean paste). The product is sold in Tohoku, Kanto, Koshinetsu, Hokuriku, Tokai, Kinki, Chugoku, Shikoku, and Kyushu regions. Priced at 158 yen (170.64 yen including tax), it will go on sale sequentially from May 16, 2023.

7 Premium Triangular Sandwich

Coffee Cream 2-pack

7-Eleven "7 Premium Triangular Sandwich Coffee Cream 2pcs.

The "7 Premium Triangular Sandwich Coffee Cream 2-pack" consists of coffee cream sandwiched between moist sponge dough. These triangular sandwiches are perfect for a cake-like snack. Sales areas are Tohoku, Kanto, Koshinetsu, Hokuriku, Tokai, Kinki, Chugoku, Shikoku, and Kyushu. Priced at 148 yen (159.84 yen including tax), it will go on sale sequentially from May 16, 2023.

Ibaraki Quincy Melon Apricot

Ibaraki Prefecture Quincy Melon Anjin" combines 7-Eleven's standard apricot jelly with Quincy melons from JA Ibaraki Asahimura. It is sold in Ibaraki Prefecture. Priced at 378 yen (408.24 yen including tax), it will go on sale sequentially from May 16, 2023.

Melting Sweet Pot

ato Plin

Melting Sweet Potato Pudding is a creamy sweet potato pudding with a strong sweet potato flavor. It will be sold in Ibaraki, Saitama, Chiba, Tokyo, and Kanagawa prefectures. Priced at 220 yen (237.60 yen including tax), it will go on sale sequentially from May 16, 2023.

Mottochiri Crepe Ibaraki

Melon Crepe

The "Mottochiri Crepe Ibaraki Melon Crepe" is a dessert made with jam made from Ibaraki Quincy melon combined with whipped cream and rolled into an easy-to-eat shape with a chunky crepe dough. The product is sold in Ibaraki, Tochigi, Gunma, and Saitama prefectures. Priced at 178 yen (192.24 yen including tax), it will go on sale sequentially from May 16, 2023.

Rare Cheese Pomochi Haskap Flavor

7-ELEVEN "Rare Cheese Small Mochi with Haskap Flavor

Rare Cheese Komochi Haskap Flavor" is a dessert with the refreshing richness of cream cheese and the sweetness of Haskap. The bite-sized rice cake is filled with haskap rare cheese cream and wrapped in soft rice cake dough. Sold in Kanto, Koshinetsu, Hokuriku, Tokai, and Kinki regions. Priced at 148 yen (159.84 yen including tax), it will go on sale sequentially from May 17, 2023.

Uji

Green Tea Jelly

Uji Matcha Jelly is a combination of a jelly with a unique firm texture and a heavy whipped cream to which white bean paste is added. The jelly has a strong flavor of matcha green tea, with a hint of bitterness. Available in Hokkaido, Tohoku, Kanto, Koshinetsu, Hokuriku, Tokai, Kinki, Chugoku, Shikoku, and Kyushu. Priced at 260 yen (280.80 yen including tax), it will go on sale sequentially from May 17, 2023.

7 Premium

Strawberry Condensed Milk Ice

7 Premium Strawberry Condensed Milk Ice" will be priced at 158 yen (170.64 yen including tax) instead of 138 yen due to the price increase of raw materials (milk ingredients, etc.) and improved quality. It has been improved to give more strawberry flavor. The new product will be sold in the Kanto region, and will go on sale sequentially from May 16, 2023.

Morinaga Biscuit Sandwich

Darth Milk

Morinaga Biscuit Sandwich Dozen Milk is an ice cream product that will newly arrive in stores in Hokkaido, Tohoku, Kanto, and Okinawa. Priced at 180 yen (194.40 yen including tax), it will go on sale sequentially from May 16, 2023.

Haagen-Dazs Minicup Cookies & Cream

7-ELEVEN "Häagen-Dazs Mini Cup Cookies & Cream

Haagen-Dazs Minicup Cookies & Cream is a new ice cream that will be available at stores nationwide. Priced at 325 yen (351 yen including tax), it will go on sale sequentially from May 20, 2023.

Morinaga Pin

ot Strawberry

Shortcake

Morinaga Pinot Strawberry Shortcake" is an ice cream that will be newly available at stores nationwide. Priced at 200 yen (216 yen including tax), it will go on sale sequentially from May 16, 2023 (Tuesday).

Drinking MOW

Vanilla

Drink MOW Vanilla " is a drink inspired by the "MOW Vanilla" ice cream, which has the richness of milk and the aroma of mellow vanilla. Like the "MOW Vanilla," it is made with fresh Japanese cream. No emulsifiers or stabilizers are used, and the natural taste of the ingredients is enhanced. The product is sold in Hokkaido, Tohoku, Kanto, Koshinetsu, Hokuriku, Tokai, Kinki, Chugoku, Shikoku, and Kyushu regions. Priced at 180 yen (194.40 yen including tax), it will go on sale sequentially from May 16, 2023.