Hi-Chew Sanrio Collaboration

Morinaga Seika will release "Hi-Chew Mini," "Hi-Chew Mini Petit Pack," and "Hi-Chew Mini Pouch" with package designs collaborated with popular Sanrio characters, starting in late January for a limited time. Prices are open to the public.

Hi-Chew Mini Hi-Chew Mini Petit

Pack

"Hi-Chew Mini" and "Hi-Chew Mini Petit Pack" are miniature Hi-Chews with vitamin C and calcium in four flavors: grape, orange, melon and soda. They are designed with Cinnamoroll, Pom Pom Pudding, and Hello Kitty.

Hi-Chew Mini

Pouch

"Hi-Chew Mini Pouch" is a mini-sized Hi-Chew with two textures and four flavors: grape and kiwi with a sweet and soft texture, and lemon and soda with a sour and hard texture. My Melody and My Melody's self-proclaimed rival, Kuromi, are featured in a large design to represent the difference between the two textures.

Sanrio fans will want to check these out!