LAWSON will start selling products in collaboration with "My Hero Academia," a comic work by Kohei Horikoshi. The products include three types of eating squares designed in the motif of Dekyu Midoriya, Katsumi Bakugou, and Ochako Reichi, as well as a tart with a film depicting a scene in which the characters' personalities are activated.

LAWSON "My Hero Academia" Collaboration Products

LAWSON will start selling collaboration products with "My Hero Academia," a comic work by Kohei Horikoshi, on January 17. The products include three kinds of "Eating Mas" with designs based on the motifs of Izuhisa Midoriya, Katsumi Bakugou, and Ochako Reichi, and a tart with a film depicting a scene in which the characters' personalities are activated.

EATING

MASS: Boku no Hero Academia Midoriya Deku

Eating Masses is a product made of Japanese confectionery kneaded into a paste. In the "My Hero Academia" series, the main character, Deku Midoriya, his childhood friend Katsumi Bakugou, and the heroine, Ochako Reichi, appear as Eating Mas.

The "EATEMASU Boku no Hero Academia Midoriya Izuhisa" is filled with custard-flavored red bean paste. It contains 86 kcal and is priced at 285 yen (tax included).

EATEMASU BOKU NO HERO ACADEMIA

Katsumi Bakugou

"EATEMASU BOKU NO HERO ACADEMIA Katsumi Bakugou" is filled with chocolate-flavored bean paste, and will be released during the second broadcast of the sixth TV anime season which started on January 7, 2023.

It has 87 kcal and is priced at 285 yen.

EATEMASU BOKU NO HERO ACADEMIA Re

ichi Ochako "EATEMASU BOKU NO HERO ACADEMIA Reichi Ochako" is filled with strawberry bean paste.

It has 80 kcal and is priced at 285 yen.

My Hero Academia Tart

This tart features a film with a powerful "personality" activation scene of popular characters from "My Hero Academia". There are 8 kinds of films in total. The flavor is rare cheese mousse.

The tart has 283 kcal and is priced at 249 yen.