Glucose Blended Soda

Pokka Sapporo Food & Beverage will release a new drink, "Gabu Gabu Glucose Soda," for a limited time only. It will go on sale on December 12. The estimated price is 160 yen (excluding tax) for a 500ml (16.91us fl oz) PET bottle.

GABUU GUZU SUGAR

SODA

is a carbonated soda-flavored beverage containing dextrose that can be consumed in large gulps. The drink is said to be "liberating" when consumed while studying, as the strong carbonation provides a refreshing change of pace.

GABU-USAI Glucose Soda" was released in January of this year for a limited time and has been well received by consumers, including junior high and high school students, as a tasty way to consume glucose and the strong carbonation provides a refreshing change of pace when studying or other situations where one needs to concentrate. In response to popular demand, the product has been re-launched just in time for the exam season.

Although online learning with Corona Disaster has taken root among junior high and high school students, who are the main target group for guzzling* 1, they feel stressed about studying at home, with difficulty concentrating being one of the top reasons for feeling stressed* 2 This product provides the glucose they need when studying or playing sports while providing a refreshing, strong, soda-flavored drink. The refreshing soda flavor and strong carbonation are recommended for refreshing moments between studies. With its bright blue-green liquid color and unique, bold package design, the product will bring energy and positivity to junior and senior high school students during the exam season.

1Source: Benesse Corporation Online Self-Study Service Usage Survey January 28-February 7, 2022 n=6,170 junior high school 1st through 3rd grade students
* 2Source: 2021 Individual Education House Inc. survey of 2,400 parents with children in upper elementary, junior high, and high school nationwide