Calpis Soda Kyun

to tooru Ichigo

Asahi Soft Drinks will release "Calpis Soda Kyun tooru Ichigo" for a limited time. It will go on sale on January 24 in 500 ml PET bottles for 173 yen (tax included).

Calpis Soda Kyun to Toru Ichigo is a lactic carbonated beverage made by blending Calpis Soda with strawberry juice and strawberry sauce made by slowly simmering strawberry juice with sugar. The drink offers the refreshing thirst-quenching taste of "Calpis Soda" with the sweetness of strawberries.

In reference to the high school custom of confessing one's true love to a girl by asking her not to reject him or her and not to shake the soda, a promotional campaign titled "Don't Dump Me" will be launched in late January using social networking services and in-store POP.

On the back of the package of this product, which will be released as part of the "Don't Shake" project, the message "Don't Shake! appears on the back of the package. Calpis Soda, a carbonated version of Calpis, the flavor of first love, will support the sweet and tart feelings of love. The 50th anniversary logo on the top of the package reminds people that the year 2023 marks the 50th anniversary of the launch of CALPIS Soda.