Don Quijote's original product brand "Passionate Price" introduces a recommended product, "Red Ginger Sen," which is delicious all the way through. This is a snack that allows you to enjoy red ginger, which usually plays a supporting role in cooking, as the star of the show.

Tasty Red Ginger Crackers

This rice cracker is made from 100% domestic rice, and the thickness and amount of red ginger are carefully selected. The "cut size of the red ginger kneaded into the dough and the ratio of the mixture were redesigned many times over the course of about six months, and finally completed thanks to the pride of a long-established rice cracker manufacturer and the passion of Donkey. The package also shows the extraordinary passion of the company. Ingredients include Uruchi rice (domestically produced in Japan), vegetable oil and fat, red ginger seasoning, and red ginger.


The product weighs 90 grams and is priced at 298 yen (tax not included). The bag is large, so it is recommended to bring a large own bag when going to buy.

Red ginger senbei that tastes good until the very end.

I imagined it to look bright red like red ginger, but surprisingly, it is a white-colored cracker. It has a light texture with an audible crunch. When chewed, it melts and fleetingly disappears.


While the texture is delicate, the taste is rich. The moderate saltiness, refreshing aroma, and subtle sourness of red ginger spread in unison. It tastes just like the red ginger that adds an accent to yakisoba and okonomiyaki. The savory flavor of the rice also adds to the taste.


If you like red ginger, you should try it at least once. As the name suggests, it is a cracker that will keep you hooked until the very last bite.