Famima's limited edition "Ayataka Matcha Green Tea".

AYATAKA Matcha Green Tea, which is made from carefully selected 100% domestic matcha green tea, will be sold exclusively at FamilyMart, allowing customers to enjoy the elegant bitterness and soft sweetness of matcha green tea in a refreshing way. The 370 ml bottle will go on sale on July 5 at a price of 146 yen (excluding tax).

Ayataka Matcha Green Tea

Ayataka Matcha Green Tea is a new authentic matcha drink available only at FamilyMart from the Ayataka brand, which aims to create an authentic green tea taste as if it were brewed in a kyusu (Japanese teapot). The drink is made with 100% domestic matcha green tea carefully selected with the cooperation of the long-established Kamibayashi Harumatsu Honten tea shop in Uji, Kyoto, and supervised by the specialty coffee shop, Sardahiko Coffee, to create a sweet, high-quality matcha taste. The refined bitterness and soft sweetness of matcha can be enjoyed refreshingly thanks to Coca-Cola's special manufacturing process, making it ideal for relaxing at home or at work or for a change of pace.

The packaging is a bottle can with a design typical of the AYATAKA brand, with a picture of the high-quality, refreshing "AYATAKA Matcha Green Tea" and the catchphrase "Slightly Sweet" to make the product features easy to understand.