Lawson's long-selling product "Premium Roll Cake" will be renewed for the sixth time on May 31. On the same day, "Premium Roll Cake Parfait with Strawberry Pulp Sauce" will also go on sale.

Premium Roll Cake

Premium Roll Cake," a long-selling product that has sold more than 440 million units since its launch in 2009, has been renewed for the seventh generation. The cream is made from two types of Hokkaido rolls with different fat contents.

Two types of Hokkaido fresh cream with different fat content and one type of whipped cream are used for the cream. By increasing the ratio of whipped cream and changing the specifications of the whipped cream, we have achieved a perfect balance between a milky taste and a refreshing aftertaste.


The dough continues to be made with the "Houkasa" brand flour, which is also used in confectionary specialty stores. The dough is soft and melt-in-your-mouth. The price is 162 yen (tax included).

Premium Roll Cake Parfait with Strawberry Pulp Sauce

The cream used in the renewed "Premium Roll Cake" is filled with strawberry pulp sauce and topped with a mini-sized premium roll cake. The cream melts in your mouth and the strawberry shortcake-like flavor will keep you coming back for more. A small amount of gelatin is added to the base cream to help it retain its shape. The price is 333 yen (tax included).