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Meiji more milk yogurt" with a thick, milky taste using "Tokachi Milk Lactobacillus TM96".

Meiji is introducing "Meiji more Milk Yogurt," a drinkable yogurt that is said to be full of milk flavor. The product uses the lactic acid bacteria "Tokachi Milk Lactobacillus TM96" and is said to be full of milk and has a thick, milky taste.

Entabe editor

Apr 7, 2022 07:50 PM

Meiji will introduce "Meiji more Milk Yogurt," a drinkable yogurt with a rich milk flavor, on April 12. Each bottle weighs 180g (6.35oz) and is priced at 151 yen (including tax).

Meiji more milk yogurt

According to a survey conducted by Meiji, the most common occasion for people to enjoy small volume drinking yogurt is "when I want to relax," and some people seek "healing" from drinking yogurt. The new Meiji more Milk Yogurt is a new flavor based on this. It uses "Tokachi Milk Lactobacillus TM96," a proprietary lactic acid bacteria discovered in raw milk produced in Tokachi, Hokkaido, which has a low acidity and enhances the flavor of milk.

The product is marketed as having a rich, milky, thick flavor. The wide-mouth container allows the yogurt flavor to spread in the mouth at once, and the aroma can also be enjoyed while enjoying the aftertaste of the drink.