Calbee "Potato Chips: Strong Garlic Dynamite

Calbee will release "Potato Chips Strong Garlic Dynamite" on February 22. Limited to Lawson stores nationwide and in limited quantities. The price is 173 yen (tax included).

Potato Chips Intense Garlic Dynamite

In recent years, the demand for home drinking has been increasing due to measures against the new coronavirus infection, and strong-flavored products have become popular. These potato chips have a strong aroma and flavor that is reminiscent of fresh garlic.

Red chili peppers are added as a secret ingredient to give the chips a punch of flavor that will make you want to stop eating them. Whether you open them or eat them, you will enjoy the strong garlic flavor and aroma with an aftertaste.

Calbee "Potato Chips: Strong Garlic Dynamite

The packaging was designed to maximize the appeal of the strong smell. Compared to regular potato chips, the front and back, length and width are reversed, and the package is opened in the front so that the strong smell can be enjoyed the moment it is opened.

Calbee "Potato Chips: Strong Garlic Dynamite

The design was also carefully chosen, with a novel comic style in which the characters are startled by the smell and become impatient. It is designed to be eye-catching on the sales floor.