At each Lawson store, as the latest work in the "Potato chips for you who like OO" series, a new product "Calbee potato chips for you who like sour cream" that you can enjoy the rich taste of sour cream will be released on February 23 It will be released. The price is 198 yen (tax included).

Lawson has been selling Calbee potato chips "Potato chips for you who like XX" series products from August 2016. So far, many flavors such as "Plum lover", "Nori lover", "Cheese lover", and "Dashi lover" have appeared and have been well received by many "OO lovers".

The sour cream flavor of the "Series for XX Lovers" is a popular product that has been released three times so far. Compared to potato chips as a whole, the purchase ratio of women is high, and it is supported by a wide range of people in their 20s and 40s.

The new product "Calbee Potato Chips THE Sawakuri Flavor for Sawakuri Lovers" has a creamier feel than the conventional product. It is finished so that you can enjoy a rich taste with a good balance of acidity, umami, and creaminess.