Nestlé Japan will release "KitKat Mini Maple," a limited-time product that creates opportunities to think about environmental issues and the future of the earth, on April 19th. Available at supermarkets, convenience stores, drug stores, etc. nationwide.

From September 2019, Nestlé changed the outer bag of five large bag types, which is the main product of "KitKat", from the conventional plastic to a paper package as an initiative to solve the problem of marine plastic waste. From the fall of 2020, by using paper packages for the outer bags of almost all KitKat large bag type products, we expect to reduce the amount of plastic by about 450 tons per year compared to when using conventional plastic.

"KitKat Mini Maple" is a product made with the cooperation of the younger generation who support the efforts through the "KitKat" brand, such as paper packaging of outer bags and educational activities for environmental issues.


The illustration of the outer bag and the individually wrapped package is an original design by up-and-coming artist SUGI. The nine types of individually wrapped packages contain the message that members of the activity group "MIMO" run by Mila Aina want to convey to the world. * Individual packaging designs are randomly enclosed, and not all types are included.


The estimated price is 129 yen for "3 KitKat mini maples" and 540 yen (tax included) for "12 KitKat mini maples".