Asahi Soft Drinks will release "CALPIS" Light Blue nationwide on April 13 as a new sugar-free "Calpis". PET500ml (16.91us fl oz), estimated price is 140 yen (excluding tax).

Due to changes in lifestyle due to the corona sickness, various stresses that were rarely felt until now are increasing, and the need for a change of mood is increasing these days. Under such circumstances, a survey (*) conducted by the company found that while there was a need for "sweet drinks that can be refreshed moderately," many users are hesitant about sugar intake. Therefore, this time, we will release a new "Calpis" that realizes a light sweetness without using sugar. * The company's web survey (conducted in February 2008, women in their 20s and 40s, n = 150)

"" CALPIS "Light Blue" is a "Calpis" for adults that makes use of the flavor derived from fruits without using sugar. By squeezing plenty of white grapes and adding lemon juice to the finish, it is made into a refreshingly light sweetness. Delicious for a change of pace during work or during housework.

The package is designed to express "clean and light sweetness". The color scheme of Light Blue, which is also the product name, depicts a panel with the image of clouds floating in the sky and fruits with a feeling of floating.