New Year's limited "Happy Doll Cow" will be on sale from December 28th to January 13th, 2021 at each Thirty One Ice Cream store. Limited quantity, will end as soon as it runs out. The reference price is 480 yen (tax included, price varies depending on the store).

"Happy Doll" is a popular series in which your favorite small-sized ice cream is transformed into a cute character with toppings such as whipped cream, color chocolate, and chocolate. From "NEW YEAR Happy Doll", which transforms zodiac animals into ice cream, "Cow" will appear in 2021.

On top of your favorite small-sized ice cream, put the ears and tsuno chocolate, which is also the trademark of "Ushi", and top it with the special star-shaped chocolate of "2021". The smiley mouth and cute eyes are drawn with a chocolate pen to create a pop "Ushi" that is typical of Thirty One. A happy doll filled with cuteness is perfect for starting a fun year. It is provided in a cute exclusive cup.

Happy Doll Friends

Offer in a special cup only for the year-end and New Year holidays. The cup will end as soon as it runs out.

・ Rabbit
The pink ribbon made of chocolate and the big ears are cute. Topped with whipped cream and color chocolate cosplay.


・ Panda
Chocolate ears and eyes are topped with whipped cream and color chocolate cosplay.


・ Bear
The round ears of chocolate and the wink are messed up. Topped with whipped cream and color chocolate cosplay.