Nissin Foods will release "Nissin Donbei New Year's Udon" on December 14th. Udon that is eaten in the hope of happiness at the beginning of the year. The estimated price is 193 yen (excluding tax).

"New Year's Udon" is a udon that is eaten from New Year's Day to January 15th, advocated by the "New Year's Udon Promotion Committee". Since udon is "thick and long", it has been eaten as a lucky charm to pray for longevity since ancient times. By eating pure white and neat udon noodles at the beginning of the year, we wish the happiness of the people of the year.

"Nissin Donbei New Year's Udon" is a cup udon that has been well received as a product that brightly colors the beginning of the year since its launch in 2009. "White udon" with a chewy texture and "red umeboshi" are used to produce red and white, and "jukamaboko" that wishes for longevity and "kizamiage" that raises luck are combined. The soup stock is tastefully tailored with the umami of kelp dashi and bonito dashi that are in harmony with the elegance.

An auspicious cup suitable for the New Year. This year, "Mizuhiki" is added to the package design to express the joy and gorgeousness of the new year.