"Matcha Sweet Potato" at 7-ELEVEN for a limited time! Add aroma and bitterness with Uji Matcha from Itohkyuemon, Kyoto [entabe.com]

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Matcha Japanese sweets and sweetness

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7-ELEVEN

"Matcha Sweet Potato" at 7-ELEVEN for a limited time! Add aroma and bitterness with Uji Matcha from Itohkyuemon, Kyoto

New sweets products "Kyoto, Uji, Ito Kyuemon Matcha Sweet Potato" will be released in sequence at 7-ELEVEN stores nationwide. Sweet potato with the scent of Uji matcha and a bittersweet taste.

Entabe editor

Dec 21, 2021 07:17 PM

New sweets products "Kyoto, Uji, Ito Kyuemon Matcha Sweet Potato" will be released sequentially from July 16th at 7-ELEVEN stores nationwide. * Except for Okinawa

Sweets in collaboration with Itohkyuemon of Uji, Kyoto, which was founded in the late Edo period. The smoothness of sweet potatoes and the flavor of plump butter are preserved, and they are baked using Uji matcha from Itohkyuemon. It features a taste that is accented with the aroma of Uji matcha and a bittersweet taste.

Sold for a limited time. The price is 205 yen (tax included) per piece.

The collaboration with Itohkyuemon will be the third product following the 2019 Christmas cake "Uji Matcha Fromage-Dark Tea Tailoring-" and the products targeted for the "Uji Matcha Sweets Fair" in the spring of 2020.