"7-ELEVEN Premium from Kamifurano Kotaneda and Ohsumi's hop fields" will be released in limited quantities from June 29th. Sold at stores handling alcoholic beverages of 7-ELEVEN & i Group companies (excluding some stores).

"From the hop fields of 7-ELEVEN Premium Kamifurano Kotaneda and Ohsumi" is the third collaborative product using rare domestic hops. With the scent of high-quality hops, "Fura no Honoka" harvested in the fields of Mr. Kotaneda and Mr. Ohsumi, producers of Kamifurano, Hokkaido, who challenge new possibilities of domestic hops while preserving tradition. A beer with a mild taste. Alcohol content is 5%.

"Fura no Honoka" is a variety that follows the flow of aroma hops. It was cultivated as an authentic hop with excellent bitterness and aroma, and the one with the highest yield was selected as "Fura no Honoka". Expected domestic hops that have just been registered as varieties in 2016, and are characterized by a high-quality scent. Currently, there are only two farmers who grow "Fura no Honoka", Mr. Kotaneda and Mr. Ohsumi.


The price is 205 yen for 350 ml cans and 265 yen for 500 ml cans (excluding tax).