"KitKat Mekakushi Chocolatery", where you select chocolates with words and illustrations, will be on sale in limited quantities from April 15th at the 7 permanent KitKat chocolate shops. The price is 300 yen to 400 yen (excluding tax).

"KitKat Mekakushi Chocolatery" All 15 types of packages are designed with "words" and "illustrations" that express the feelings of women. Since information such as product names and flavors is not specified, it is a mechanism to intuitively find and purchase products that you sympathize with or that are perfect for the gift recipient by looking only at the words and illustrations.


Perhaps the words that express the emotions and feelings of women related to romance and life that everyone has experienced are reminiscent of the characteristics of each of the 15 types of taste. In collaboration with popular illustrator Misaki Tanaka, 15 kinds of original illustrations inspired by those words are designed.


An assortment box containing all 15 types is also available. An original illustration by Misaki Tanaka is drawn on the top lid of the assorted box, and when you lean it against a shelf, it becomes a fashionable picture that colors the space. The price is 5,100 yen (excluding tax).