McDonald's popular menu "Filet-O-Fish" has been renewed for the first time in 25 years. McDonald's stores nationwide have been switching sequentially from October, and by October 31st, all stores will be able to enjoy the new "Filet-O-Fish".

"Filet-O-Fish" was born in the United States in 1965, and is a long-selling product that has been regularly sold in Japan for half a century since its establishment in 1971. A burger sandwiched with fluffy buns, with cheese and tartar sauce mixed with a fish potion of white fish that is crispy on the outside and moist and fluffy on the inside.

This time, the main ingredient "Fish Potion" has been significantly renewed. The refrigeration process of Alaska pollack, which is a raw material, has been changed from the conventional "2 times" to "1 time". The fish we caught was processed quickly while it was fresh, and once frozen, it arrived frozen until it was fried in a Japanese store. According to the score of McDonald's in-house food evaluation system, the conventional fish potion has three points: "appearance (whiteness of fish meat)", "texture (juicy and firm)", and "flavor (original taste of fish)". It seems that the result exceeded.

This renewal has led to a reduction in water and CO2 in the production process, and has also reduced the burden on the environment. In addition, we have obtained "MSC CoC certification" for the entire production process, and MSC's "Eco-label for the sea" will be displayed on the Filet-O-Fish packages sold in Japan. The new package will be switched sequentially from November.