A total of 23 Meiji commercial ice cream products, including the Meiji Essel Super Cup, will be raised in price from March 1, 2019.

The reasons are rising labor costs and distribution costs due to labor shortages, and soaring raw material prices. The prices of "Super Vanilla", "Chocolate Cookie", "Matcha", "Meiji Chocolate Ice Parfait" and "Meiji Vanilla Soft" of Meiji Essel Super Cup will be revised from 130 yen to 140 yen. In addition, the price of assorted pack products will be increased by 20 to 50 yen each. * All listed prices do not include tax and are suggested retail prices.


In addition, the prices of the two open-price products "Meiji Familia Vanilla" and "Meiji Familia Vanilla & Chocolate" (2,000 ml each) will be increased (the specific amount has not been announced).

Lotte, Ezaki Glico, and Morinaga Milk Industry announced in November that they would raise the price of ice cream one after another. On the net, there are people who try to buy before the price increase, such as "Let's eat now" and "I have to stock up", and eternal fans such as "I like it even if I raise the price!" You can also see the hot cheers from?). In any case, it seems that there are a lot of people who want to eat ice cream due to the price revision.