At the Seibu Ikebukuro main store, "Sweet Zoo POP UP SHOP", a collection of sweets in the shape of animals, will appear on August 2-12.


A series by Patisserie Swallowtail, a popular sweets shop in Ikebukuro. You can see lions, alpaca, Eurasian eagle owls, hedgehogs, monkeys, sheep and koalas. The selling price is 551 yen.

In fact, the Seibu Ikebukuro main store is holding a midsummer confectionery festival "Ikesei Sweets Festa" throughout the building at this time. We plan to hold confectionery-related product sales and events on each floor.

For example, at the exhibition hall, there is a "Confectionery Expo" where long-established and up-and-coming confectionery brands gather, but at the children's corner on the 6th floor, the famous German toy maker "Schleich" animal figures are exhibited and sold. Along with this, a sweet zoo POP UP SHOP will be released.