At Hattendo, where "cream bread" is popular, the jam bread "Berry Jampan" (240 yen including tax) in collaboration with MOOMIN is on sale. It seems that it is gaining popularity mainly among women, probably because of its cute packaging.

Collaboration between Hattendo and Moomin! Available only at stores
Collaboration between Hattendo and Moomin! Available only at stores

The flavor is blueberry. The package depicts Moomin holding a bottle. Is the content of the big jar blueberry jam? Are you wary of not being taken, or are you shining ... The complex expression is also cute. Scandinavian style illustrations drawn around it also add flowers.

The stores you are interested in are Ecute Shinagawa South, Ueno Ecute, JR Tokyo Station Keiyo Street, JR Tokyo Station Marunouchi Underground, JR Ikebukuro Station, Echikafit Nagatacho, Lumine Shinjuku, JR Fujisawa Station, Nagoya Takashimaya Store.

Of these, gift boxes for gifts are also available at Ueno Ecute, JR Tokyo Station Keiyo Street, JR Tokyo Station Marunouchi Underground, JR Ikebukuro Station, Echikafit Nagatacho, and Lumine Shinjuku. It seems to be useful as a souvenir.

Pack it in a box and use it as a souvenir
Pack it in a box and use it as a souvenir

Sales are scheduled for late August. However, it is said that the quantity is limited, so it seems that it is better to get it early.

* Updated on July 13: According to the operating company, sales of "Ecute Shinagawa South" have been discontinued due to store renewal.