"Moomin Market 2019" is being held from August 7th to 19th at Sogo Yokohama store. The venue is the 8th floor exhibition hall, free admission.

This Moomin Market is linked to the "Moomin Valley Park" that opened in Hanno City, Saitama Prefecture. The entire venue is decorated with the theme of "going out", and the Moomin world view is produced. The lineup includes exhibits, event-limited products, and pre-sale goods that can only be seen at the Moomin market, such as the Moomin mansion, which is the symbol of the venue, and photo spots.


In addition, "Moomin Bakery & Cafe" will open a special store. Cream buns in the shape of Moomin (432 yen each) and ice cream monaka with a hattifattener motif (346 yen each) are on sale. There are three flavors of Moomin cream bun: "chocolate," "custard," and "strawberry."

So the editorial staff tried the Moomin cream buns "custard" and "strawberry"!



First of all, custard. The dough is fluffy and moist like a chiffon cake rather than bread. Rich sweetness and richness spread from the custard cream of Hua Hua.


Strawberries, on the other hand, have a sweet and fruity taste. The scent of strawberries that pops in the back of your nose is refreshing.


It can be stored at room temperature, so you can use it as a souvenir for homecoming or for Moomin lovers. If you cool it in the refrigerator shortly before eating, you can enjoy it even more deliciously!

(c) Moomin Characters TM