Kirin Beer on PB 7-ELEVEN Gold--Unfiltered and Gorgeous "Mellow Ale" [entabe.com]

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Kirin Beer on PB 7-ELEVEN Gold--Unfiltered and Gorgeous "Mellow Ale"

7-ELEVEN & i's "luxury" private brand will release Kirin's beer "7-ELEVEN Gold Mellow Ale [Unfiltered]".

Entabe editor

Dec 21, 2021 07:17 PM

From 7-ELEVEN & i's "luxury" private brand (PB) "7-ELEVEN Gold", a product jointly developed with Kirin Brewery (hereinafter, Kirin) "7-ELEVEN Gold Mellow Ale [Unfiltered]" is now available. It will be sold at 7-ELEVEN & i liquor stores from June 9th. This is the first time Kirin has made beer on a private label.

"7-ELEVEN Gold Mellow Ale" with the familiar Kirin pattern

This product is an ale beer that is characterized by its mellow taste unique to unfiltered (Roka) and the gorgeous scent of top fermentation. It is said that it is made using yeast carefully selected from more than 1,000 types owned by Kirin. It contains 305 ml and the price is 228 yen (tax included).

From Kirin, there are some unusual products such as the "Grand Kirin" series limited to convenience stores and the directly managed restaurants " SPRING VALLEY BREWERY YOKOHAMA" and "Tokyo" attached to the craft beer brewery. Is also being deployed.