From Sapporo "Yebisu Beer", "Utagawa Hiroshige Ebisu Beer" will be released sequentially from around June 15th as a gift product limited to Mitsukoshi. Prices start at 3,240 yen (tax included) for 12 bottles.


This product is an assortment of Yebisu beer with ukiyo-e. Hiroshige Utagawa's "Thirty-six Views of Fuji, Surugamachi, Tohto" is designed on the front of the can. The content is the same as regular Yebisu beer, and the alcohol content is 5%.

"Thirty-six Views of Fuji" is one of "Thirty-six Views of Fuji", a collection of ukiyo-e works related to Fuji by Hiroshige Utagawa. Mt. Fuji is depicted in the distant view of the current Mitsukoshi "Echigoya" and the people walking lively in front of the store.