From the candy specialty brand "Ameya Eitarou", the product "Sweet Jewel" for White Day will be released sequentially from March 4th at the Ginza Mitsukoshi store and other stores.


"Sweet Jewel" is a candy that has the same cut as real diamonds and crystals and has the brilliance of jewels. You can put a message card in the original gift box, which has the image of a picture frame.


There are four types of candy. Each "jewel" has a story.

"Koh-i-Noor" is the oldest and largest diamond in the world, discovered around 1304. Believed that "whoever gets this stone can unite the world," this stone was presented to Queen Victoria and is now an important gemstone used in the coronation of the royal family.

The "Beautiful Mystery (Pigot)" is named after the first owner, Baron George Piggott. At one point, it was owned by Napoleon's mother, Madame Bonaparte. The last owner was Albanian ruler Ali Pasha, who fought with the Turkish emperor over the delivery of the gem in 1822, but his whereabouts remain a mystery.

"Sun Flower (Pasha of Egypt)" is an octagonal brilliant-cut diamond from India. Purchased by Egyptian general Ebrahim Pasha in 1848 and sold by Cartier in 1933 to King Farouk of Egypt. It was bought by the Italian jeweler Bulgari and traveled to the United States where it was set on a ring. Currently privately owned in Europe.

"Blessing (Crystal Teardrop)" is a crystal that is said to "call happiness" born from Japanese cutting technology. It has the meaning of "happy teardrops". The crystal-transparent teardrop overflows with a rainbow-like glow, giving the image of a "blessing."


The price is 3,780 yen for "Queen's Shine" and 3,456 yen for others, both including tax.

The stores that handle it are as follows.

Ameya Eitarou Ginza Mitsukoshi Store (March 4th to March 14th)
Same Isetan Shinjuku store (March 4th to March 14th)
Isetan Shinjuku B1 floor exhibition space Event Space (March 8-14)