From Morinaga Milk Industry's ice cup "MOW", "MOW Rich Cheese", which has a richer cheese flavor of the popular flavor "MOW Creamy Cheese", will be released nationwide from early September. The estimated price is 120 yen (excluding tax).

The cheese flavor is even better! "MOW rich cheese"
The cheese flavor is even better! "MOW rich cheese"

"MOW Rich Cheese" uses "Hokkaido Mascarpone and Camembert Cheese Powder" to further enhance the rich cheese flavor. It is richer and you can enjoy the original taste of the ingredients.

Also, in April 2014, "MOW Rich Cheese" is sampled only on Wednesdays at the "Forest Library", a night library for "adults" that opened in Shibuya, Tokyo. Limited time until September 24th, will end as soon as it runs out.