At each Starbucks coffee shop, "Panama Auromar Geisha" is now available as a new product in the "Starbucks Reserve" series. From September 17, it will be sold at 48 stores in Japan for a limited time and in limited quantities. The price is 1,850 yen per cup (excluding tax).


Panama Auromar Geisha is a Geisha coffee bean with a jasmine-like scent and flavors like sweet nectarine and passion fruit. It is said that beans cultivated and harvested are used at a farm run by Mr. Roberto Brenness, who won the "Best of Panama" twice in the past at the specialty coffee competition held in Panama.

In addition to the "coffee beans (250g (8.82oz))" (10,000 yen) for home use, the "clover" (short only / 1,850 yen) and "coffee press" (1,650 yen) that use special brewing equipment can be enjoyed at stores.

The Geisha species was discovered in a village called "Geisha" in southwestern Ethiopia in the 1930s and then brought to Costa Rica in the 1950s. It is known as a rare variety in the world because it is difficult to cultivate and the yield is small. In particular, Panama's Geisha coffee has been enthusiastically supported by coffee lovers due to its elegant flavor and rarity, and it is said that it caused a Geisha boom.

* Prices shown do not include tax