At each Marugame Seimen store, a campaign to reduce the price of "Beef Torotama Udon" to half will be held from June 6th to 8th. Limited time from 18:00 to closing each day. The regular price of 690 yen will be reduced to 340 yen (normal size).

Beef torotama udon is a menu of grilled beef mixed with sweet and spicy warishita and served on cold "bukkake udon" with tororo and hot spring eggs. You can enjoy the mellow texture, mellow richness, and chewy texture of the noodles, in which the tororo, hot spring eggs, and warishita are intertwined.

The campaign aims to spread the word about the food culture of "nightless udon," which warms the body by eating udon on cold nights.