A sweets event "SWEETS by NAKED" that combines digital production and real sweets will be held at Omotesando Hills (Shibuya-ku, Tokyo) from December 1st to January 9th, 2017.
The creative group "NAKED" led by artist Ryotaro Muramatsu is in charge of planning, directing and production. It seems that a movie-like world will be created by combining "analog production" using real sweets and "digital production" using technology. The highlight is the collaboration with a total of eight sweets brands, including three brands that are open in Omotesando Hills.
First of all, at the entrance, a path with the image of New York welcomes you. Collaborated with the art candy shop "papabubble" and decorated a part with candy.
Candy on neon lights and bricks
In the central "Sweets time" area where the main objects are displayed, the cityscape is represented by manholes coated with real chocolate and cobblestone roads represented by brownies of "cote cour".
In addition, an area using honey and an area expressing the universe using the most sweets will be set up.
In the special areas "Chocolate Tailor" and "Ice cream Florist", you can eat limited sweets along with the content experience (ticket with W sweets is required).
The motif of chocolate tailor is "tailor". Mr. Yugo of HUGO & VICTOR directs chocolate.
There is also a product sales area where you can purchase original goods such as masking tape and honey used in the venue.
The venue is "Space O" on the 3rd basement floor of the Omotesando Hills Main Building. Tickets can be purchased from the event official website. Tickets with original brownies are also available for "early discount" only.
