The renewed Soukenbicha pursues a good aroma and aftertaste by paying attention to the roasting and blending of ingredients. With zero caffeine and a clear aroma made from pure water (water from which the ingredients in tap water and well water have been removed), the new Soukenbicha has a taste that can be enjoyed by people of all ages, from children to adults.
According to a consumer survey conducted by the company prior to the launch, 79% of respondents said that it tasted better than previous Soukenbicha products.