MUJI stores have launched six "traditional sweets" familiar in various parts of Japan, such as "Uguisu Balls" and "Milk Cake. The MUJI online store began selling them on February 12.


The new products were developed with the aim of "spreading sweets from various regions of Japan throughout the country. This time, the lineup includes sweets that have been popular in six regions for a long time.

These include "Uguisu Balls," a karinto-flavored arare (200 yen, tax included) from Hyogo, "Okoshi," a good-luck charm from Asakusa (200 yen), "Soba Boro," a plum-shaped confection from Kyoto (200 yen), "Milk Cake," a milk confection from Yamagata (150 yen), and "Shiruko Sand Cracker" from Aichi Prefecture (150 yen). The six products are "Shiruko Sando Cracker" (200 yen), a plum-shaped cracker from Kyoto; "Milk Cake" (150 yen), a milk pastry from Yamagata Prefecture; and "Unselected Nambu Senbei" (280 yen), a rice cracker baked in a circular mold. All are said to be made using "traditional methods.