A strong taste trend that has become a staple in the last few years. You often see words such as "rich" and "firm". Why is the strong taste more popular than the light taste? In response to the question, is this background related to the "stress" of modern people? Trend Research Institute conducted a questionnaire survey and published a report.

The survey was conducted on 500 men and women in their 20s and 50s, who were evenly distributed by gender and age group. When asked on TV or the Internet, "Have you seen a special feature on" strong taste trends "?", 31% of the respondents answered "I have seen it", which is one in three people. Percentage. Furthermore, when asked at supermarkets and convenience stores, "Do you feel that the lineup of products that claim" strong taste "has increased?", 50% answered "feel", and half of the respondents said that they usually do. It is also clear that he has realized a "strong taste trend" from the time of shopping.

In addition, in order to find out how much general consumers are purchasing in response to the spread of such "strong taste trends," I have actually purchased products that claim "strong taste." Is it? " Except for those who "do not remember", 65% answered "have purchased" to this question. In fact, when asked, "Do you sometimes want to eat something with a" strong taste "?", 64% of the respondents answered "yes". You can see the size of the needs.


In this way, the “strong taste trend” has spread to the media, the market, and consumers, but when do you want to eat the “strong taste” in the first place? "When you get tired" is a typical scene where you want a "strong taste". This time, Trend Research Institute explored the relationship with "stress" as one of the factors that make people want a strong taste.

"Stressed people", "I don't feel much", and "I don't feel at all", which is a combination of those who answered "I feel stress very often" and "I feel it frequently". Divide into "less stressed people" and compare the results of questions about strong taste.

First, for each group, when we looked at the percentage of people who answered "yes" to the question "Do you sometimes want to eat something with a strong taste?", It was 68% for stressful people. On the other hand, 45% of people with less stress. The result was a large difference of 20% or more.


In addition, 49% of stressful people said that "products with words such as dark and rich feel more attractive than ordinary products", which is about half. On the other hand, only 28% of people with less stress. It's a surprising result ...

According to cognitive scientist Tomabechi, stress and relaxation are one set, and if stress continues, people will instinctively seek a strong taste. It's easy to get relaxed, and all you have to do is come up with the image of "comfort." Umm.

Is it possible to relax by choosing a product with a strong taste that brings "comfort"? Even if the strong taste is strong, it's a rich man's rice! I think it would be nice to have a warm drink with a strong milk. If you casually choose a strong taste, you may be stressed, be careful!